Offer收割機(jī)的養成之路(lù)：LinkedIn主頁美化

對于國(guó)内高(gāo)校的學生(shēng)來說，有諸多(duō)便捷高(gāo)效的求職平台可供選擇，智聯招聘、實習僧、boss直聘、各類公司官網等等，而對于在海外留學的寶貝們，領英（LinkedIn）可以說是最不可或缺的平台啦~

與其他求職平台一(yī)樣，在領英，你首先需要注冊賬号、填寫個(gè)人基本信息、打造自(zì)己的LinkedIn主頁。由于簡曆和 Cover Letter 本身提供的内容有限，HR和面試官其實也會(huì)在網絡上(shàng)搜索應聘者，嘗試獲取更多(duō)的信息資料。

接下(xià)來就(jiù)讓朗汀汀手把手教你如何“美化”自(zì)己的 LinkedInd 主頁，逐步踏上(shàng)Offer收割機(jī)的養成之路(lù)吧(ba)~

01基本信息篇

頭像：請一(yī)定用真實/專業(yè)/清晰的真人頭像，不要使用自(zì)己的自(zì)拍/旅遊照(zhào)片/動物(wù)卡通(tōng)頭像等。（背景圖總是一(yī)個(gè)會(huì)被忽略的點，其實相(xiàng)關的、好看(kàn)的背景圖也同樣重要。）

姓名：北(běi)美找工(gōng)作的建議以下(xià)格式

         中文拼音(yīn)名+（英文名）+中文拼音(yīn)姓

   例：San (Tom) Zhang

 （使用APP可以錄制自(zì)己名字的發音(yīn)，避免networking時尴尬）

Headline（職位頭銜）：是自(zì)己的标簽/最想展示的身份，比如：Software Engineer @ Google, NYU Alumni 2021

Location（地點）：這個(gè)地方就(jiù)寫自(zì)己想去工(gōng)作的地點/postal code，方便recruiter找到(dào)

Industry（行業(yè)）：寫現在的行業(yè)或者是想去的行業(yè)

URL（網頁鏈接）：将LinkedIn鏈接改成自(zì)己的名字而不是一(yī)串亂碼，可在個(gè)人profile中修改

02個(gè)人概述

這是你LinkedIn主頁中最重要的部分，是自(zì)己的一(yī)個(gè)總結，告訴别人你的求職目的，需要用最簡單的幾句話或者bullet points介紹自(zì)己，有點像personal pitch。

建議包含内容：介紹，經曆概括，學業(yè)、職業(yè)高(gāo)光(guāng)，個(gè)人特長(cháng)，求職方向

個(gè)人概述示例：

03教育/職業(yè)/志(zhì)願者經曆

這部分需要填寫個(gè)人履曆，重點描述1-2個(gè)高(gāo)光(guāng)經曆，包含的Bullet Points不要超過五個(gè)。注意呈現實習經曆裡(lǐ)自(zì)己的工(gōng)作成就(jiù)和可量化的結果導向。

公式

動詞（過去式）+做的事(shì)+怎麽做的（by, through）/目的（in order to）+結果

 例（工(gōng)作/實習經曆）:

Analyzed historical sales in the New York area by using SQL script and machine learning algorithm in order to generate a pricing strategy; made recommendations on the most profitable pricing strategy to marketing VP.

簡曆中的經曆示例

Director of Sales, Southwest Region-Chase Los Angeles, CA

Led a team of two account executives. Together we managed a portfolio of 50+ clients and agencies. Our client base consisted of Fortune 500 companies from a wide range of industries including Entertainment, Auto, Technology, Fashion, Technology, and Travel.

Launched the company’s first app download campaign with a re-targeting strategy resulting in a two-day $500K package.

Managed risk by partnering with clients and other stakeholders for a seamless campaign launch.

Achieved sales pacing of 70% for the year a 150% year over

year increase in annual revenue to $7.5M.Built relationships to foster better communication between the sales and operations teams, including weekly calls to collaborate on campaigns that resulted in a 33% increase in performance.

Streamlined client communication to be more responsive and timeline management that increased staff productivity.

如果寫到(dào)LinkedIn就(jiù)要改寫成：

Led a team that managed a 50+ client portfolio, launching the firm’s first app download campaign while partnering with stakeholders to minimize risk and streamline client communication. Increased annual revenue by 150%, and team performance by 33%.

志(zhì)願者經曆（比如支教/社區活動/社團活動等）往往是容易被忽略，卻能(néng)完善LinkedIn檔案很重要的一(yī)點。所以如果有志(zhì)願者經曆的還(hái)是要記得加上(shàng)去哦！

04技(jì)能(néng)術(shù)語

Skills沒有數量限制，多(duō)多(duō)益善！

關鍵詞會(huì)被算(suàn)法分析後推送給相(xiàng)關recruiter，這一(yī)步在LinkedIn中尤其重要，因為(wèi)很多(duō)獵頭是根據Skills的關鍵詞來篩選candidates的。

當然還(hái)可以和朋友(yǒu)互相(xiàng)推薦、禮尚往來可以快速增多(duō)endorsement。

以下(xià)是L&D專家認為(wèi)最重要的職場技(jì)能(néng)：

1.彈性能(néng)力和适應力

2.技(jì)術(shù)技(jì)能(néng)和數字流暢性

3.遠(yuǎn)程工(gōng)作溝通(tōng)能(néng)力

4.情商

5.跨職能(néng)協作能(néng)力

6.在變革中的領導能(néng)力

7.應對變化的能(néng)力

8.抗壓能(néng)力

9.時間管理能(néng)力

10.創造力

以下(xià)是一(yī)些具體技(jì)能(néng)的參考list：

1. Business:

Business development

Business intelligence (BI)

Economics

Business analysis

Administration

Business management

2. Information Technology (IT):

Cloud computing

Data presentation

Content management

Tech support

UI/UX

Software engineering

Mobile development

Middleware and integration software

Blockchain

Scientific computing

3. Management:

Project management

Strategic planning

Delegating tasks

Coaching

Negotiation

Relationship management

1. Business:

Business development

Business intelligence (BI)

Economics

Business analysis

Administration

Business management

4. Marketing:

SEO/SEM

Content marketing

Online marketing

Market research

Social media

Media planning

Channel marketing

Affiliate marketing

5. Analytical:

Data analysis

Critical thinking

Problem-solving

Research

Consulting

6. Communication:

Active listening

Writing

Nonverbal communication

Presentation

Newsletters

Editing

7. Other:

Creativity

People management

Time management

Persuasion

Emotional Intelligence (EQ)

Translation

Video production

Corporate communications

Industrial design

Collaboration

Adaptability

Analytical reasoning

Sales leadership

Journalism

Competitive strategies

最後，放(fàng)上(shàng)一(yī)個(gè)LinkedIn的Cheat-Sheet給大家參考！

讓人眼前一(yī)亮的LinkedIn主頁，有可能(néng)成為(wèi)你職場成功的第一(yī)步。機(jī)會(huì)總是留給有準備的人，細節也會(huì)決定成敗。想要通(tōng)過LinkedIn幫助自(zì)己職業(yè)發展的同學，不妨利用好假期，盡早規劃、補充和調整領英主頁内容，赢在新一(yī)年(nián)起跑線！